The Saudi tourism experience was historically fragmented, requiring
travellers to manage multiple disconnected platforms for visas, attraction
bookings, and identity verification. This friction slowed border entry
processes and created a “disconnect” between a tourist’s digital identity
and their physical activities on the ground.

Solution

Unified Tourist Identity (SmartID): A single, secure digital account that
serves as the traveller’s primary credential for all “Visit Saudi” offerings.

Seamless Attraction Access (Smart Pass): An all-in-one digital pass
allowing for effortless entry to attractions, hotel check-ins, and even taxi
bookings without physical tickets.