The Saudi tourism experience was historically fragmented, requiring travellers to manage multiple disconnected platforms for visas, attraction bookings, and identity verification. This friction slowed border entry processes and created a “disconnect” between a tourist’s digital identity and their physical activities on the ground.

Solution

Unified Tourist Identity (SmartID): A single, secure digital account that serves as the traveller’s primary credential for all “Visit Saudi” offerings.

Seamless Attraction Access (Smart Pass): An all-in-one digital pass allowing for effortless entry to attractions, hotel check-ins, and even taxi bookings without physical tickets.